A survey methodology using a self-administered questionnaire was justified to collect data, which sampled 120 students at University of Portsmouth for analysis. As a common approach to establish understanding of consumer attitude and buying behaviour regarding bottled water, this research has been conducted after gaps in the relevant literature had been identified. We have been overwhelmed with the response and support to our drinking water bottle initiative and are therefore dissertation delighted to continue with it in 2016 at the same subsidised rate of 30p per bottle. The findings of this research have implications for the three research objectives. Accounting, Economics and Finance, architecture, Civil Engineering and Surveying, art and Design. Change OF name, water quality, bogus callers, featured Articles. Education, about us, portsmouth Water has been supplying water to Portsmouth and the surrounding area since 1857. RO 2: How do demographic factors affect bottled water buying behaviour? Including neptune court, quick Links. Reporeak, requeseter, problems paying? The findings also indicate that it is unlikely either male or female university students will be effective market segments in term of consumer decision making.
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