If it works for your customers, it’s appropriate.
[Pull Marketing] | Difference Between Push & Pull Marketing
Your landing page is where your leads land after clicking on your call-to-action (another important element of your inbound marketing strategy). Whether it be a product page, a form fill-out to download a whitepaper, or a subscription service page, you need to ensure your landing page is top-notch unless you’d like to jeopardize potential conversions from coming in. Some important elements to keep in mind…
Develop a brand voice that brings a human element and some personality to your social media pages. Lose the jargon or sales pitch, and talk to people on their level.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction . Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product . It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create , arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.