The trading floor of the New York Stock Exchange just after the crash of 1929. On Black Tuesday, October twenty-ninth, the market collapsed.
Two years ago, my mother’s LDL ("bad") cholesterol level was 242, and her HDL ("good") cholesterol was 37, so she was considered "high risk." Since she was hesitant to take cholesterol-lowering medications, her internist suggested that she try to incorporate more soy into her diet. He believed that it was worthwhile to try this before placing her on medications. In order to support her, our entire family started drinking soy milk and walking in the evenings. After six months, her LDL dropped to 198 and her HDL rose to 45, which was a dramatic improvement. Our family all lost quite a bit of weight, as well: my mother lost fifteen pounds and my father lost more than twenty. Her doctor tells her that if she continues this lifestyle change, she will significantly reduce her chance of heart problems in the future.
CONCESSION: Like the strawman, the concession technique presents the opposing viewpoint, but it does not proceed to demolish the opposition. Instead, it concedes that the opposition has a valid point but that, even so, the positive argument is the stronger one. This method is particularly valuable when you know your reader holds the opposing view.
 Susan L. Carpenter and W. J. D. Kennedy, Managing Public Disputes: A Practical Guide for Government, Business, and Citizens' Groups, (San Francisco: Jossey-Bass Publishers, 2001), 118. < /books?id=WFJ4QgAACAAJ >.