In June 1272, St. Thomas Aquinas agreed to go to Naples and start a theological studies program for the Dominican house neighboring the university. While he was still writing prolifically, his works began to suffer in quality.
Finally, the question of the nature of morality has often been formulated in the history of ethics in terms of the very nature of moral activity and its relationship to all other types of everyday human activity. From antiquity until our own times, two opposing ethical traditions can be traced—hedonist-eudaemonistic ethics and rigorist ethics. In the former the problem of the basis of morality merges with the question of how moral requirements are to be fulfilled. Inasmuch as morality here is derived from man’s “true nature” and his daily needs, it is assumed that people ultimately serve their own interests by carrying out the demands of morality. This tradition reached its apogee with the concept of “rational egoism.”
In ethics . In ethics when discussing behavior and morality, an individual is said to possess the virtue of integrity if the individual's actions are based ...
The concept of integrity may also feature in business contexts beyond the issues of employee/employer honesty and ethical behavior, notably in marketing or branding contexts. The "integrity" of a brand is regarded by some as a desirable outcome for companies seeking to maintain a consistent, unambiguous position in the mind of their audience. This integrity of brand includes consistent messaging and often includes using a set of graphics standards to maintain visual integrity in marketing communications . Kaptein and Wempe have developed a theory of corporate integrity including criteria for businesses dealing with moral dilemmas.